Booking infrastructure · Built in Malta

The booking system Malta's charter operators actually own.

Escape the marketplace lock-in. Keep your website, your brand, your customer list. Our booking engine runs on your existing site — we handle the install.

Book a 20-min demo → See how it works
Three tiers · from €0/month Weekly Stripe payouts You own the customer Cancel anytime
bookitmalta.com · v2
§ 01 — The problem

Platforms take 25% and never give you the customer back.

You already know this. The marketplace sends a customer to your boat. They have a great day. You never hear from them again because the marketplace owns the email, the phone number, the preferences. Next year, when they fly back to Malta, they book someone else because there's no way for you to get in front of them.

Over ten years, that's thousands of customers who had an unforgettable day on your boat and who your business cannot reach. That invisible cost — not the 25% commission, the lost repeat business — is usually larger than everything else combined. BookItMalta exists to fix it.

§ 02 — What you get

Your booking engine. Your customer list. Your business.

Not a marketplace. A booking system that runs on your own site, under your own brand.
01

Stays on your site.

Keep your WordPress, Wix, Squarespace, or custom site. We install the booking engine for you — one script tag, styled to match your theme, tested on mobile. You don't touch any code. Your brand, your domain, your traffic — customers never get handed off to a platform.

02

Captain portal built for Malta.

Calendar, availability, bookings, customer records, weekly payouts, WhatsApp confirmations, seasonal pricing. Refined over a year of real Malta charter operations. Not a generic global tool.

03

The customer is yours.

Every booking arrives with full email, phone, group details, preferences. Send a thank-you. Invite them back for sunset. Run a repeat-customer campaign next spring. Build the customer asset marketplace platforms structurally prevent.

§ 03 — The product

Built for captains, not for platforms.

The captain's portal is where the day-to-day actually happens. Availability, bookings, customer details, revenue — everything a charter operation needs, nothing it doesn't.

Captain's portal dashboard · bookings · availability
Booking flow embedded in your site
Customer records exportable · yours to keep
Content & WhatsApp edit pricing · auto-confirm
§ 04 — Under the hood

The specifics that operators notice.

Not a feature list for the sake of one — these are the details operators ask about on demo calls, listed up front.
01

Two-tier access control

Captain PIN for day-to-day bookings and availability. Owner PIN for revenue analytics and settings. Crew never see the commercial data.

02

Live availability calendar

Auto-refreshes every 90 seconds and on tab focus. Colour-coded by state — available, waitlist, partial. Customers always see what's really bookable.

03

Intelligent waitlist

Fully-booked dates stay tappable. Customer joins the waitlist automatically and gets notified if a spot opens. One more booking captured per season, every season.

04

Cross-sell on the fly

Full-day charter booked on the date they wanted? The engine offers the sunset cruise on the same day. Converts dead-ends into bookings without a sales pitch.

05

WhatsApp confirmations

Every enquiry generates a pre-filled WhatsApp summary the captain confirms personally. Automated where it should be, human where it matters.

06

Seasonal pricing tiers

Define peak, shoulder, and off-peak rates once. The system applies the right price to every enquiry automatically — no spreadsheet, no forgotten updates.

07

Automated email lifecycle

Enquiry received, booking confirmed, reminder 48h before, post-trip thank-you, review request. Five touchpoints. Operators set it up once.

08

Full customer records

Every booking writes a customer record — email, phone, preferences, trip history, notes. Exportable as CSV any time. Your list, your GDPR basis, your asset.

Want to see every screen? See the full product walkthrough →
§ 05 — Pricing

Three tiers. One question decides which one's yours.

Where will your customers book? Pick the tier that matches the answer — the rest follows. Same back office, same Stripe payouts, same partner portal across all three.

Pick by your situation Where will your customers book?
On a brand-new website we build for you → Founding Partner
On your existing website (we install the engine) → Standard
On bookitmalta.com (we host the page) → Hosted Founding
Limited · 5 spots
Full build · brand-new website
Founding Partner
First 5 Malta operators · everything built for you

For operators ready to invest in their digital presence. We build you a brand-new conversion-optimised website from scratch — your domain, your brand, your photography, your story. The booking engine is integrated end-to-end, content is loaded, your team is trained. You ship a complete digital surface in 4-6 weeks, not a year of freelancer back-and-forth.

€3,000 one-time setup
€250 / month
10% commission on engine-processed bookings
  • Brand-new website built from scratch · the full digital surface
  • Custom domain · design tuned to your brand · photo direction included
  • Booking engine integrated end-to-end (not just bolted on)
  • Sanity CMS for self-service content editing — copy, photos, prices, with a written editing guide
  • Captain portal · calendar · multi-user logins for crew & office
  • Review every enquiry before it confirms — no auto-confirms
  • Operational tools — slot-blocking, cancellations, manual bookings, capacity per sailing, stale enquiries auto-expire
  • Seasonal pricing — peak · shoulder · off-peak applied automatically
  • Waitlist + cross-sell on the fly
  • Analytics — revenue, channel attribution, commission tracking
  • Microsoft Clarity heatmaps + session recordings on your site
  • Customer comms — WhatsApp + email from your domain + add-to-calendar on every booking
  • Weekly Stripe payouts to your account
  • Customer list yours, exportable, GDPR-clean
  • Monthly call with founder — your feedback shapes the roadmap
  • Locked rate for 24 months
Book a 20-min demo →
Embedded · your existing website
Standard
For operators who already have a real website

For operators with an existing website they want to keep. We install the booking engine into your current site — WordPress, Wix, Squarespace, custom — styled to match your theme, tested on mobile. No new website, no migration, no domain change. Same captain portal, same automations, same custom features as Founding Partner.

€1,500 one-time setup
€99 / month
5% commission on engine-processed bookings
  • Same back office as Founding Partner · we don't touch your site beyond the engine
  • Booking engine installed on your existing website (WordPress · Wix · Squarespace · custom)
  • One script tag · styled to match your theme · mobile-tested
  • Captain portal · multi-user logins for crew & office
  • All operational tools — slot-blocking, cancellations, capacity, seasonal pricing, waitlist, cross-sell
  • Analytics + channel attribution + exportable customer list
  • Customer comms — WhatsApp + email + add-to-calendar
  • Self-service CMS for booking content (Sanity)
  • Weekly Stripe payouts to your account
  • Standard support — same-day response
Book a demo
Hosted · on bookitmalta.com
Hosted Founding
First 5 Hosted operators · €0/€0 locked for 24 months

For operators who don't have a website and don't want to manage one. We host your booking page at bookitmalta.com/charters/yourname, white-labelled to your brand. Customers see your name, your photos, your boats — our infrastructure invisible behind it. Pay nothing until your first booking lands.

€0 setup
€0 / month
Flat fee per booking · deposit IS the commission
  • Booking page hosted at bookitmalta.com/charters/yourname
  • White-labelled to your brand — your photos, your colours, your name on every receipt
  • Captain portal + all operational tools — identical to Embedded tiers
  • Customer pays deposit at Stripe Checkout; you collect the balance directly on the day
  • Listed on the BookItMalta charter directory — we drive the SEO traffic
  • Pay only when you earn — no monthly cost, no setup, no minimum bookings
  • Stripe Connect direct payouts to your bank, weekly
  • Cancel anytime · keep your customer list · page archives but doesn't delete
Book a demo
§ 05b — Add-ons

Optional services. Only if useful.

Things we deliver in addition to the platform. Charged separately so the core stays simple. Mix and match per season.

Owned-list email marketing

€99 / month

Seasonal email campaigns to your past customers. Repeat-booking driver. The thing OTAs literally cannot do for you because they hide your customer list.

Google Ads pilot

€299 / month + ad spend

We run paid acquisition for you. Direct traffic to your site, your booking engine, your customer relationship. We earn the commission on what converts; aligned incentives.

WhatsApp recapture

€49 / month

Automated follow-ups on abandoned bookings. WhatsApp open rates are 90%+ vs email at 22%. Recovers 5–15% of would-be-lost enquiries.

Multilingual

€500 one-time / language

Italian, German, French. Malta tourism is heavily mainland-Europe driven. Each language pays for itself within one peak season.

Photography refresh

Price on request

Pro shoot of your boat, crew, and key experiences. Two-hour session, 30+ edited images, full commercial usage rights, delivered within 7 days. We coordinate the photographer and quote per-job.

Site refresh

€1,500 flat · 7 business days

If your existing site is hurting bookings, we rebuild it on a fast template. Same domain, SEO preserved, booking engine native. Optional — only if your current site has real problems.

§ 06 — Next step

See it running. Then decide.

A 20-minute screen-share. We walk you through the captain's portal, show you exactly how the booking flow would work on your site, and answer the operational questions. No commitment. No follow-up emails.

Book a 20-min demo →
Usually available within 48 hours No sales team — you talk to Julian We travel to your dock if you prefer
§ 07 — Questions

Answers, before you ask.

Do I keep my existing website?

Yes — that's the whole point. You keep your domain, your branding, your SEO, your Google presence. We embed the booking engine into your existing site. Most operators are live in one day of setup.

What if I don't have a website yet?

Two paths depending on how much you want to invest in your digital presence. The Founding Partner tier is the full-build option — we build you a brand-new website from scratch on your own domain, integrate the booking engine end-to-end, load your content, train your team. Premium tier, premium outcome, 4-6 weeks to launch. The Hosted Founding tier is the lightweight option — €0 setup, €0/month, your booking page lives at bookitmalta.com/charters/yourname, white-labelled to your brand, usually live within a week. Pick by how much site you want.

Can I still use marketplaces and OTAs alongside this?

Absolutely. BookItMalta handles the bookings that come through your direct channels — your website, Instagram, Google, referrals. You keep the platform channels running in parallel for the reach they provide. Over time, most operators find their direct-booking share grows and their platform dependence shrinks. Your call, your pace.

Who actually owns the customer data?

You do. Every booking's email, phone, preferences, and notes sit in your captain's portal, exportable at any time. Full CSV download, GDPR-compliant, no lock-in. If you ever cancel BookItMalta, your customer list goes with you. That's different from how the big platforms work, and it's one of the main reasons operators move across.

What happens if I cancel?

You export your data, take your website, and go. No penalty, no lock-in. We give you 30 days to migrate to another system. The only thing that stays with us is our code — everything else is yours.

Why should I trust a new platform?

BookItMalta is built by TrueNorthDigital, using the same booking stack we've been running in production with a Malta charter operator for the past year. Same codebase, same principles — now available to other operators. This isn't a prototype we're selling before we've proven it.

How long does setup take?

Typical onboarding is 7–10 days from signature to live bookings. We build your listing, embed the booking engine on your site, configure pricing and availability, train you on the captain's portal, and run a test booking with you. The longest part is usually waiting for your approval on each step.